
(Click on the link above to download this
Opening Announcement)
New York, NY - (June 2007)
Just
in time to herald the advent of the season, Park
Avenue Summer (100 East 63 rd Street at Park Avenue,
212-644-1900) opened its doors on the Upper East
Side of Manhattan, bringing to life the seasonal
premise of the restaurant in its physical design,
cuisine, and beverage program. As
all good things must come to an end, in early September,
Park Avenue Summer will close its doors and Park
Avenue Autumn will debut.
Esteemed chef Craig Koketsu (Quality Meats)
will create the summer-inspired menu with contemporary classic
dishes, such as Lemon Sole with Provencal Vegetables, Fire
Roasted Lamb with Barbecued Cherries, and Lobster Salad
with Citrus Vinaigrette. In addition to the main menu offerings,
Koketsu has developed special menus that feature produce of the
season at its best. For the opening, the menu was comprised of
summer corn with dishes like Kumamoto Oysters with Fresh
Corn Milk, Grilled Veal Chop with Corn Succotash,
and a side of White Grits with Freshly Shaved Corn .
Later in the season, this menu will feature heirloom tomatoes.
Richard Leach, James Beard award winner, will
be executive pastry chef with a stable of summer confections
that delight for their concentrated flavors and stunning presentations.
For Park Avenue Summer, Leach's dessert selections include Roasted
Peaches with Crisp Corn Pudding, Peach Sorbet and Sweet Corn
Panna Cotta, Raspberries with Goat Cheese Mousse, Honey and Lemon
Thyme, and Chocolate and Fresh Peppermint Warm Custard
and Ice Cream Bar.
The team behind midtown rustic American restaurant
Quality Meats collaborated to create the Park Avenue projects:
Park Avenue Summer, Park Avenue Autumn, Park Avenue Winter, and
Park Avenue Spring, investing over a year of planning and over
$1.5 million. Michael Stillman joins forces with award-winning
design firm AvroKO (Public, Stanton Social) on the concept and
all aspects of architecture, design, and graphics of the new
restaurant. In order to facilitate the complete transformation
of the restaurant four times a year with a minimum of downtime
for the restaurant, AvroKO spent six months offsite, creating
an elaborate architecture, which can be installed and easily
converted with intricate panels to form the basis for each seasonal
design. All physical components for the four Park Avenue projects
will be born from one key necessity: transformability. To
effectively change both the mood and the architectural details
of the space, several systems of receptacles will be devised
throughout the restaurant.
Custom steel wall frames will surround the space
and will be built to accept differing seasonal panels. These
panels will not only have unique materials for each season, ranging
from wood, to porcelain, to mirror, but also have unique architectural
details that will affect the style of the space overall.
For the Park Avenue project, AvroKO endeavored
to design a space with a sense of discovery, rather than focus
on creating stereotypical, physical manifestations of a "season." This
led to using Captain James Cook's explorative travels as a loose
design reference. The designers researched the regions he
had visited in each of his major expeditions as a way of framing
each season. Summer in particular has references from the Galapagos
Islands, envisioned through a classic, naturalist's lens, and
then reinterpreted with a modernist's sensibilities. Forty hand-cast
tortoise shells are mounted throughout the space on high gloss
lacquered panels as part of a custom steel frame system that
will change seasonally. Cook's original maps are utilized as
a departure point for the identity, menu graphics, and wine labels. Reclaimed,
whitewashed wood from a coastal town also forms portions of the
ceiling planes, doors and cabinets, an elegant, weathered foil
to the mercury-dipped porcelain fineries they house.
Each season will be toasted with custom blends
of wine, made for the Park Avenue project by esteemed winemakers.
The first season, Park Avenue Summer will be fêted with
an apropos summer rose of pinot noir, made for the restaurant
by Hartley Ostini Hitching Post, the Santa Barbara County winery
that received worldwide attention in the film Sideways. In addition,
there will be 'Champagne for all Seasons.' The seasonal transformation
of the beverage program is not limited to wines: there will also
be a vodka/Champagne bar that features two or three seasonal
mixers, developed by Richard Leach, an award-winning pastry chef
with wine director Matt Coughlin. For summer, the mixers will
be Rhubarb-Lime, Peach with Lemon Verbena, and Lychee
with Orange Zest and Basil.
The Park Avenue wine list consists of 300 selections,
drawn from wine regions around the world with a special offering
of summer-inspired wines. White wines are divided into six major
grape variety and style sections: Chardonnay, Sauvignon Blanc,
Pinot Grigio/Pinot Gris, Riesling, Gruner Veltliner, and Rhone-style
whites. Red wines focus on two main grape varieties: Cabernet
Sauvignon and Pinot Noir. The "Summer List" includes
a list of Cabernet Francs for summer sipping, a selection of
wines from California's Mer Soleil vineyard, as well as wines
grown and vinified near world-famous beach regions like Carmel,
Santorini, and The Hamptons.
A generous offering of 25 wines by the glass,
including four roses, incorporates many of the summer-themed
wines, as well as wines from the core wine list. Additionally,
Park Avenue Summer will carry an exclusive offer of the Summerland
2004 Chardonnay Bien Nacido Vineyard.
The restaurant's phone number will be 212-644-1900.
The space is designed for 125 guests and has private dining rooms
to accommodate 20 to 75. The Kitchen Table, located in a temperature-controlled
room in the center of the kitchen, is available for private dining
with a Chef's menu that highlights ingredients that are the essence
of the season.